The FFR Personal Branding Challenge is a 30-day program designed to equip female founders with the skills, knowledge, and network necessary for building an authentic professional presence. The program combines virtual lessons and hands-on exercises/frameworks to provide a comprehensive learning experience focused on LinkedIn optimisation, content strategy, and strategic networking.

Cohort Start date Status Participants notified
Cohort 5 03/06/2025 Applications closed 26/05/2025
Cohort 6 29/09/2025 Applications closed

JOIN THE WAITLIST

Weekly Schedule

Pre-Challenge Setup

Set up your LinkedIn profile, identify your creator archetype, and introduce yourself to the community. Download essential tools and prepare your personal branding framework for the 30-day journey ahead.

Week 1 - Content Strategy and LinkedIn Foundations

Define your content pillars and optimise your LinkedIn presence while learning to find and engage with industry influencers. Create your business origin story post and begin building meaningful professional connections.

Week 2 - Authority Building and Company Presence

Establish your expertise by sharing industry insights and set up your company LinkedIn page for professional credibility. Focus on expanding your network strategically while gathering recommendations and testimonials for social proof.

Week 3 - Content Diversification and Brand Amplification

Experiment with different content formats and optimise your LinkedIn featured section to showcase your best work. Highlight other female founders in your network while displaying your recommendations and testimonials.

Week 4 - Strategic Partnerships and Sustainable Growth

Reach out to potential strategic partners and collaborators while learning to repurpose your successful content. Create interactive polls, reflect on your challenge learnings, and develop a sustainable posting schedule for continued growth.

Week 5 - Post-Challenge Sustainability and Long-term Strategy

Consolidate your learnings and establish a realistic long-term personal branding routine that fits your schedule and business goals. Focus on maintaining consistent engagement, networking habits, and content creation beyond the challenge period.

PB Alumni Network

Join the ongoing Personal Branding Alumni community to continue your growth journey with past challengers and mentors. Access exclusive resources, monthly check-ins, and opportunities to support new challengers while maintaining momentum in your personal branding efforts.